What we’re building at HomeLight is personal to me. It’s personal to those on the team who’ve experienced letdowns in real estate. It’s personal to the [over 5 million people](https://www.nar.realtor/research-and-statistics/quick-real-estate-statistics) who sell a home in any given year. And if you’re one of the [75% of non-homeowners](https://www.nar.realtor/newsroom/homeownership-part-of-american-dream-housing-costs-deterrent-for-non-owners) who see homeownership as part of the American Dream — it’s personal to you.

Consider this:

- Rather than hire the most objectively qualified agent for their needs, [4 out of 5 sellers](https://themortgagereports.com/50309/home-sellers-do-less-than-3-hours-of-research) hire one of the first two agents they happen to meet.
- On average it takes 69 days, or over two months, to sell a home.
- On average it takes [42 days to close on a loan](https://static.elliemae.com/pdf/origination-insight-reports/EM_OIR_JULY2019.pdf).
- [20% of recent settlements](https://magazine.realtor/daily-news/2019/08/07/the-top-delays-on-the-road-to-the-closing-table) were delayed while 4% were cancelled altogether between April and June of 2019. 35% of those delays were caused by issues related to buyer financing. That’s 2.1 million home buyers and sellers impacted every year with the process completely failing for nearly 800,000 of them.
- Between market prep, taxes, fees, and commissions, it costs [nearly $21,000 to sell a home in 2019](https://www.homelight.com/blog/sell-house-for-cash-net-proceeds/).
- Buyers pay 2%-5% in closing costs, including lender fees which are typically [1%-3% of the loan’s value on a conventional mortgage](https://helloeave.com/faq/). Read rest [here](https://www.homelight.com/blog/series-c-announcement/).