# Intangible: A New Generative AI Platform

A new generation of creative tools is arriving in the form of _Intangible_, a generative AI platform that lets artists build entire scenes in 3D, as if they were on a real set, placing their camera wherever they want in the virtual world, and then composing images and videos of professional quality. Now in open beta, Intangible blends the real-time responsiveness of game engines with the cinematic precision of film production and the flexibility of generative AI. Its browser-based platform offers directors, art teams, and creative producers a new way to generate visuals in 3D, in minutes.

> “We think in space, in movement, in light,” said Charles Migos, co-founder and Chief Product Officer at Intangible. “Most AI tools still rely on words, but that’s not how creatives work. Intangible lets you guide AI the way you would direct a scene.”

The company’s leadership spans decades of experience at Apple, Unity, Pixar, Netflix, and Google. Migos himself designed Apple’s first-party iPad apps and led design at Unity. Co-founder and CEO Bharat Vasan started his career in video games at Electronic Arts, before scaling multiple startups like Basis and August Home (both acquired) and was most recently a venture investor at the Alphabet-backed incubator founded by David Friedberg (All-In Pod). Lead product designer Philip Metschan spent 20 years at Pixar working on _The Incredibles_ and _Inside Out_, a resume that speaks to the company’s creative ambitions. Read rest [here](https://www.forbes.com/sites/charliefink/2025/07/09/intangible-launches-public-beta-merging-generative-ai-game-engines-and-cinematic-design/).