OSTON–( [BUSINESS WIRE](https://www.businesswire.com/))– [Mercury](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fteammercury.io&esheet=52948510&newsitemid=20221020005180&lan=en-US&anchor=Mercury&index=1&md5=f15df1673b761d9108a817bc9087f956&_gl=1*2pwlrn*_ga*MTcyOTUxMTIzLjE2NjYyNjQ1NTc.*_ga_ZQWF70T3FK*MTY2NjI3MDM4NS4yLjEuMTY2NjI3MTk3OS4wLjAuMA..), the leading fan experience company for top student athletes and collegiate sports programs, today announced a **$7.5 million seed funding round led by Multicoin Capital with participation from North Island Ventures, Crosslink Capital, Brevan Howard Digital,** and others. The funding will be used to expand Mercury’s leadership team as it scales to support a growing pipeline of athletic programs reimagining the fan experience.

The funding announcement comes after Mercury recently announced a new group NIL signing of over 70 [Kentucky Athletics](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.on3.com%2Fteams%2Fkentucky-wildcats%2Fnews%2Fover-50-kentucky-student-athletes-sign-nil-deal-mercury-blue-chips%2F&esheet=52948510&newsitemid=20221020005180&lan=en-US&anchor=Kentucky+Athletics&index=2&md5=d68a43afbdaaa719e948a704e374187e)’ student-athletes for the University’s Mercury-powered fan engagement platform. The platform features a robust NFT-gated fan community with exclusive experiences, such as access to sit-down interviews with players and coaches, limited NFT drops and a community marketplace. The company also recently partnered with the [University of Central Florida’s athletic department](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fucfknights.com%2Fnews%2F2022%2F9%2F21%2Fgeneral-ucf-athletics-announces-partnership-with-mercury-to-create-a-cutting-edge-digital-experience-platform-for-athletes-and-fans.aspx&esheet=52948510&newsitemid=20221020005180&lan=en-US&anchor=University+of+Central+Florida%26%238217%3Bs+athletic+department&index=3&md5=6f454b53bd862beb60752b9db1b02571) and [Clemson University’s athletic department](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fnildealnow.com%2Fmercury-nil-partnership-clemson-athletics%2F&esheet=52948510&newsitemid=20221020005180&lan=en-US&anchor=Clemson+University%26%238217%3Bs+athletic+department&index=4&md5=ee2d470f2077608c83ddba8531aa6ea4), and will partner with the [University of Oklahoma’s athletic department](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fboomersooner.io&esheet=52948510&newsitemid=20221020005180&lan=en-US&anchor=University+of+Oklahoma%26%238217%3Bs+athletic+department&index=5&md5=33669fa266d21ff99e8b15a3603d6505), [Villanova University’s athletic department](https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fnovanation.io&esheet=52948510&newsitemid=20221020005180&lan=en-US&anchor=Villanova+University%26%238217%3Bs+athletic+department&index=6&md5=b0cee7e364c53b5718d3df6ae7d18c79), and other top programs this fall. In each of these partnerships, Mercury works closely with student-athletes and university athletics departments to design and build tailored community platforms that cater specifically to their fans and collegiate traditions. Read rest [here](https://www.citybiz.co/article/337018/mercury-raises-7-5-million-in-seed-round-led-by-multicoin-capital/?abkw=citybizboston).